Yesterday Google News Stacie Chan and Google Webmaster Trends Analyst John Mueller hosted a Google News Publisher hangout on Google+ , which was filled with wonderful data.
Citation Rank is Google News’ means of identifying who has broken a story, which is taken into account as a ranking aspect. If you are the first SEO company to publish a story and several sources reference you, it’s a powerful indication of authority on the subject.
You will usually see news sites publish a brief major write-up quickly (I’ve noticed that the BBC’s sport section does this typically) and update it later with a much more complete piece – Google News recrawls content so your updates will be indexed. This is a valid approach if you want to be very first to publish, but do not make it too brief as you may well start off seeing the Write-up too short ” error in Webmaster Tools. Google’s help page gives 80 words as a minimum.
Keyword study poses a distinct problem for news sites: most keyword data is retrospective, but news is being written about in the moment. But now that Google Insights for Search has added the capability to search by a certain date variety, it could be a potent tool for news internet sites.
For instance, if you want to know what individuals are going to be searching for when the next Spiderman film is released, why not appear at the data for the last a single? Check out Spiderman 3’s Wikipedia page and you can see that it was launch via April and May possibly in 2007.